While walking along Rambla Nova, with horizons over Mare Nostrum (the Mediterranean), you can relive the city once enjoyed by Emperor Augustus.

The Rambla Nova

Tarragona's main street is over 150 years old and has the city's largest concentration of modern shops. The experience is integrated into an architectural district unique for its beautiful buildings and history.

Shoppers can find all they need by simply strolling along Rambla Nova. – © Tarragona Tourist Board

All along Rambla Nova there are different houses with façades of great historical and architectural interest. – © Manel Antoli, RV Edipress / Tarragona Tourist Board

Strolling along Rambla Nova, you’ll come across sculptures, statues, and monuments that tell the history of the city. Examples include the printer Virgili sitting on a bench, the Monument to the Heroes of 1811, the Centenary Fountain, and the Monument to Human Towers. – © Manel Antoli, RV Edipress / Tarragona Tourist Board

Shoppers can find all they need by simply strolling along Rambla Nova. – © Tarragona Tourist Board

Trade has been Tarragona's most important role since its inception. In recent years, retailers have been an engine of growth for the city, due to the arrival of outside chains and the organisation of local artisans. For shoppers, that means everything one could desire— international fashion, local handicrafts, jewellers, and traditional shops— within walking distance with a stroll along Rambla Nova, a bustling strip that runs from the busy Plaça Imperial Tàrraco, the city's main traffic hub, to the famous “Balcó del Mediterrani” (Mediterranean Balcony) overlook.

In the Old District (Part Alta), which is located in a poetic setting, ancient ruins can still be seen inside some of the shops. You will find antiques, high-end designer jewellers, and renowned masters in the art of working precious materials.

Most of Tarragona’s traditional businesses belong to the umbrella association: The T of Tarragona, which affords them greater visibility and allows them to provide joint services and offers. VIA T Tarragona-Shopping is a commercial district offering shoppers the chance to shop outdoors. Its members come from downtown shops.

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