The Rambla Nova
Trade has been Tarragona's most important role since its inception. In recent years, retailers have been an engine of growth for the city, due to the arrival of outside chains and the organisation of local artisans. For shoppers, that means everything one could desire— international fashion, local handicrafts, jewellers, and traditional shops— within walking distance with a stroll along Rambla Nova, a bustling strip that runs from the busy Plaça Imperial Tàrraco, the city's main traffic hub, to the famous “Balcó del Mediterrani” (Mediterranean Balcony) overlook.
In the Old District (Part Alta), which is located in a poetic setting, ancient ruins can still be seen inside some of the shops. You will find antiques, high-end designer jewellers, and renowned masters in the art of working precious materials.
Most of Tarragona’s traditional businesses belong to the umbrella association: The T of Tarragona, which affords them greater visibility and allows them to provide joint services and offers. VIA T Tarragona-Shopping is a commercial district offering shoppers the chance to shop outdoors. Its members come from downtown shops.